Augmented reality in retail allows advertisers is the ability to use an app to scan an ad or article in print. This will allow videos, audios, animated avatars or links to pop up on a user’s phone to redirect them to more information.
In essence, it is a creation of cross media systems while the same content migrates on different technological platforms and distribution channels (Internet, ebook, print, mobile devices).
This would allow for increased engagements, direct sales, and enhance user experience. The level of interaction is favourable for the adoption of Augmented Reality solutions within the publishing, advertising and print sectors.