Augmented reality ads is fast-becoming one of the most popular advertising tools at a brand or agency’s disposal. With augmented reality proving to boost customer engagement and over 22% of the world’s population owning a smartphone, augmented reality is the perfect route for advertising to take.
Augmented reality, by its definition, gives brands the opportunity to integrate the digital world with the real world, which appeals to everybody from younger tech-lovers – bored of traditional advertising methods, to an older generation engaged by its great visual appeal.
Here are some brands that have utilised augmented reality in their advertising already:
Pepsi Unbelievable Bus Shelter
Pepsi took on London with this branded adventure on New Oxford Street. Pepsi took an average looking, busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by.
A video feed showcased the footpath through the ad and some amazing augmented reality visuals then came to life. From meteorites and extra-terrestrials to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi is a bit of branded fun.
Into the Storm
Similar to the Pepsi ad mentioned above, this ‘Into The Storm’ Augmented Reality Ad is made by the same guys. The ad streams a live feed of the road in-front of the AdShell through to passers-by on the other side. At first glance, it looks surreal and almost normal, that is, until the Augmented Reality part kicks in and starts to shoot lightning bolts, create tornados and other weather effects that look like they are happening right up that road in-front of their eyes!
Kit Kat – Times of India
This Kit Kat advert provided a bit of Android interactivity for readers of The Times of India, India’s most-read English newspaper.
This is a software platform that replaces advertisements with art in real time. Although first started in 2008 this is a fairly new, exciting way of advertising.
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Read more here about how to use augmented reality in your advertising and whether it’s beneficial for your business.